Review user journeys and funnels, identify drop-offs and friction points, improve onboarding flows, optimize landing pages and messaging, and run structured experiments to increase conversions and drive measurable growth.
Hello, I'm
Priya Rani
Product & Growth Advisor | Helping Products Launch, Scale & Convert
I partner with teams to turn product ideas into scalable launches, improve conversion and retention, and drive sustainable growth, while building and shipping products that solve real problems.
Dedication
Commitment to deliver high-quality results through a meticulous and customer-centric approach
Strategic Vision & Problem-Solving
Clients appreciate my strategic vision and problem-solving skills, which help me address challenges and deliver impactful, forward-thinking solutions
Detail Oriented Execution
Clients value my keen attention to detail, as it ensures every element of the product is carefully considered and delivered with precision
Quick Learner
Eagerness to learn and adapt, I like to take on new challenges and deliver exceptional outcomes
Years of Success
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Projects
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I’m a Founder-Focused Product & Growth Advisor
I work with founders to shape, launch, and scale products that solve real problems and grow sustainably. With 18 years of experience across digital products, I bring a product-led mindset combined with hands-on execution to help teams move from idea to impact.
Grounded in QA, I bring strong end-to-end thinking and use AI-driven tools to improve decisions and drive product growth.Whether it’s refining an MVP, improving adoption, or supporting a go-to-market push, I partner with founders to bring clarity, momentum, and confidence throughout the product journey.
Outside of work, I enjoy travelling, cooking, exploring new cultures and spending time with family. I value simplicity and a positive, easy-going approach
Learning is a Continuous Journey
I continuously evolve my skill set to stay relevant.
I continuously update my skills to stay relevant and drive better product outcomes. I’m proficient in product management and collaboration tools like Jira, Asana, Linear, Trello, Monday.com, Notion, Confluence, and design/prototyping tools like Figma and Miro. For analytics, I use Google Analytics, Mixpanel, and Amplitude.
I also leverage AI tools — including Lovable, Emergent, Google AI Studio, Notebook LM, ChatGPT, and Gemini — to prototype faster, create content, and build micro SaaS apps. Combined with strong communication, collaboration, and problem-solving skills, this enables me to manage the end-to-end product lifecycle efficiently and deliver high-impact results.
What I've built
Products I’ve Built & Scaled
Explore some of the work I’ve done that has made a meaningful impact
- All
- SaaS
- EdTech
- Ecommerce
- AI Apps
Takelessons
TakeLessons (a Microsoft Product) is a marketplace which connects students with private instructors| Functional Testing|End to End Testing|UAT|Mobile Apps Testing|
Test Lodge
TestLodge is a test management tool used by teams that rely on stable workflows and reliable integrations. My role was to improve product reliability, strengthen third-party integrations, and identify opportunities where AI could help the product grow and scale.
Bullet Proof Zone
BulletProofZone is an online retailer that sells top-quality body armor and other tactical gear|Functional Testing|E2E Testing|Mobile Testing|User Acceptance Testing|Conversion Optimization
Impact, In Their Words
Trusted by Founders & Product Leaders
Real feedback from teams I’ve partnered with to build and scale products
I had the pleasure of working alongside Priya when she was part of our QA team at TakeLessons, and it didn’t take long to realize she brought far more to the table than just an eye for catching bugs. Her attention to detail was exceptional, but what truly set her apart was her ability to think beyond the test case and advocate for the end user. Priya consistently provided thoughtful, user-focused recommendations that not only improved product quality but also aligned with both user needs and business objectives. It’s a skillset that feels well-suited for product management, and I have no doubt she’ll excel in that role. Beyond her technical contributions, Priya is simply a fantastic person to work with—professional, collaborative, and genuinely invested in the team’s success. Any organization would be lucky to have her leading their product efforts. If you’re considering Priya for a PM role, I’d be more than happy to share more about my experience working with her.
Keenan Riley
Senior Product Manager @ Microsoft
Priya has done a fantastic job with the UAT for our e-commerce and membership website. She created all the test cases, conducted the testing, and liaised directly with the developer to get the bugs fixed. She was very structured and disciplined in her approach with a high level of attention to detail. She was also very flexible when our requirements changed and she had to re-test sections of the website or changed functionality. She has excellent communication skills which made it very easy to understand what she was recommending. I would highly recommend Priya to anyone who would like a thorough tester for their testing project.
Jan Schreuder
WordPress Client
Priya has provided freelance writing and software testing services to our company for several years. She has consistently demonstrated reliability and a strong work ethic throughout our engagement. She has a solid understanding of software testing principles and a keen eye for detail. Her prompt and professional communication ensures we remain well-informed on the progress of a project. Priya has made significant contributions that range from creating informative content for our QA blog to providing valuable support in our software testing efforts. We have been consistently satisfied with the quality of her work and her commitment to meeting our needs, and we look forward to continuing our professional relationship with her.
Scott Sherwood
Founder& Director @Test Lodge
Priya is excellent, been hiring her for years now and will continue to do so! She is very thorough and has become a critical part of our website launches.
Alexis Oltman
Shopify Client
Work with me
How I Help Teams Build Better Products
I help build and scale products by combining strategy, data-driven insights, and ensuring measurable impact
Product Strategy & Roadmapping
Define a clear product vision and frame the right opportunities, identify the ideal customer and validate the core problem, create product roadmaps, prioritize features based on impact, and scope and plan MVP launches to bring ideas to market efficiently.
Market Research & Competitive Analysis
Research market size and opportunity, analyze competitors and their positioning, identify gaps and differentiation opportunities, conduct user interviews, and turn research data into clear, actionable insights that guide product decisions.
Conversion Audit & Optimization
MVP Development & Vibe Coding
Build fast prototypes using AI tools, develop micro-SaaS ideas quickly, use AI to accelerate development, test concepts with no-code or low-code tools, and ship early while iterating based on real user feedback.
QA Process Consultation & Setup
Conduct AI research in the field of QA, evaluate and validate emerging AI testing tools, design modern test strategies, help early-stage founders set up practical QA processes, streamline UAT, improve bug tracking systems, and ensure high-quality, reliable product releases.
Growth & Go-to-Market Strategy
Define clear product positioning, plan and launch products, improve activation and retention across the AARRR funnel, use product-led growth to drive adoption, build strong feedback loops, and make data-driven growth decisions.
Book a Strategy Call
I’d love to hear from you!
Let’s identify your biggest growth bottleneck and map out clear next steps.
What We’ll Do in 30 Minutes
✔ Understand your product & current challenges
✔ Identify your highest-leverage opportunity
✔ Outline 2–3 actionable next steps
✔ Determine the best way to move forward
Who This Is For
✔ Early-stage founders
✔ SaaS teams looking to improve conversions
✔ Product teams stuck on prioritization
✔ Anyone who wants clarity before execution
Product Thinking
Insights, Tips & Best Practices for Product & Growth
I break down real product lessons, growth insights, and scaling strategies focused on solving the right problems, not just metrics.
Quality without growth is comfort. Quality protects the product. Growth proves its value. Sustainable products need both.
Eighteen years in, I’m still learning. Still curious. Still obsessed with building products that don’t just work—but win.
Scaling a marketplace is less about speed and more about clarity. In this post, I share key product vision and strategy lessons from EdTech that help marketplaces grow without losing trust or focus.
The strongest products I’ve worked on weren’t built by teams that treated quality as a final checkpoint. They were built by teams that embedded a quality-first mindset into product thinking from day one. When quality becomes the foundation of product management, teams build products that are not only reliable but also resilient, scalable, and meaningful
If you’re a PM who enjoys getting close to the product, testing ideas, validating assumptions, prototyping, and learning through iteration, Lovable is worth trying. It’s especially useful when you want to explore solutions without waiting for full engineering cycles or perfect specs
In the consultancy world, I have seen many clients return day after day with requests: we have tools installed to generate heatmaps, but we need someone who can find insights and make recommendations. I wanted to build something that would utilise AI capabilities to analyse these heatmaps and show the recommendations.
© 2026. Developed with love by Priya Rani